What exactly is

Well, we're a dog supplement company (obviously), but there's more to it.

We're also a club -- a group of loving pet parents who insist on buying the highest quality, most effective supplements modern science can provide.

We know our "Perfect" pups are counting on us.

Graham, Coco, and one monster bite
of Chicken Alfredo

Join the club. Take the first step to a better life for your dog.

Get started with our Flagship Product -- LUVAPUP™ Hip & Joint

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 Sure, this jar of powder looks ordinary (except for the awesome label and the sassy dog of course),

but there's nothing ordinary about what's inside.

is Completely Unique.

It has 4 active ingredients you won't find together in a single product anywhere else (at any price).

Here's what your own "Perfect" pup will get in their daily portion of Power Powder:

(The mgs shown below assume your dog is average size. If the light of your life is a tiny cuddler, they'll get less; if you're housing and feeding The White Wolf, they'll need more. Check the label for directions.)

New Zealand Green Lipped Mussel

1,400 mg

The Green Lipped Mussel (Perna canaliculus) is found only in the pristine waters off the coast of New Zealand. It's a whole food (for high bioavailability) and it's packed with omega-3 fatty acids, glycosaminoglycans (GAGs) and chondroitin sulfate to help reduce inflammation and support healthy cartilage. 

Eggshell Membrane

450 mg

Eggshell Membrane is the nutrient-dense, fibrous membrane just beneath the outer shell of a chicken egg. It contains collagen (Types I, V and X), elastin and glcosaminoglycans like hyaluronic acid, glucosamine and chondroitin sulfate. It aids mosture retention (crucial for aging dogs) and contributes to joint structure support, strength and tissue elasticity.

Boswellia Serrata

150 mg

Boswellia Serrata is a product of the Boswellia tree, which is native to Africa, India and the Middle East. It is also known as Indian frankincense. The active compound is boswellic acid. Boswellia Serrata helps fight inflammation and pain, and contributes to freedom of movement.

UC-II®

40 mg

 UC-II® (Undenatured Type II Collagen) is a patented ingredient derived from chicken sternum cartilage. It retains its native, triple-helix structure and works through a process called "oral tolerance," which triggers T-cells in the gut to slow immune system attacks on joint cartilage. Studies show that a small dose (40 mg) is extremely helpful in reducing joint pain and enhancing mobility. 

Why LUVAPUP Hip & Joint?

Because every dog, including yours, lives to run, jump and play. They're hardwired to keep it up forever.

Sure, someday they may have to slow down. But you can put that day off by months, maybe years. It's easy. Just press this button.

Buy LUVAPUP Hip & Joint

"Nice catch! Can I have it?"
"No way. I caught this damn frisbee, and I'm keepin' it."

OK. Fast forward. Your first jar has arrived and now it's sitting on your kitchen counter . . . . . (your dog knows something is up and is eyeing you expectantly).

What Now?

Good question. Of course, you could just let your pup devour the whole jar (which they'll do if they get the chance), but that's not a great idea.

Your best bet is to follow the directions on the label. Then close the lid tight and put the jar somewhere safe. Your fridge or pantry is fine.

DIRECTIONS FOR DAILY USE

How does LUVAPUP™ Hip & Joint compare 
to other joint supplements?

There are well over 100 dog supplement brands out there, and some might even help your pal feel and move better (at least a little bit . . . over time).

But you're not looking for just a "little bit" of help.

So how do you decide?

Here's how LUVAPUP Hip & Joint measures up on the 3 criteria that matter:

Quality

Our Green Lipped Mussel (GLM) is sourced from the coastal waters of New Zealand. We use the expensive full-spectrum variety, with no fats removed. Some dog supplement brands provide a cheaper, defatted GLM, but we don't. The defatting process sucks out all the oils and fatty acids, like DHA, EPA and ETA. These are the components that deliver the benefits. We make sure your dog gets all of them.

Our Eggshell Membrane is processed from fresh chicken eggs using a method that preserves the collagen in a form your pup can absorb and use.

Our Boswellia Serrata, derived from Boswellia tree sap, is dried and preserved to retain its well-known anti-inflammatory properties.

UC-II® Undenatured Type II Collagen is made from chicken sternum with a patented process.  We offer it under license from the company that holds the registered trademark, Lonza Greenwood LLC. It is expensive, but this patented form of Type II collagen is in a class all its own. It is scientifically proven to be far more effective than Glucosamine/Chondroitin.

All of these premium ingredients are tested, mixed and packaged under strict quality controls in a GMP approved facility located in the US.

Effectiveness

Because of scientific studies done over the past 20 years or so, we know what works and what doesn’t. We chose our four main ingredients because they work together to produce a uniquely effective outcome for your dog.

Studies show Green Lipped Mussel (the full spectrum, non de-fatted variety like ours), is an effective, natural anti-inflammatory agent. It often produces a better, more consistent, faster result in pain reduction and mobility improvement than traditional glucosamine and chondroitin. This appears to be due to GLM’s unique fatty acid profile, which includes ETA, EPA and DHA. It reduces the body’s production of prostaglandins (COX pathway) and leukotrienes (LOX pathway), which in turn lowers inflammation. It is a natural source of glycosaminoglycans (CAGs) and chondroitin-like compounds. It supports synovial fluid quality and helps strengthen cartilage. Studies also show GLM to be an effective short term pain reliever, comparable to NSAIDS like Carprofen and Meloxicam, but safer and without the side effects often associated with long term NSAIDS use.

Eggshell Membrane contains the natural building blocks of cartilage, including Collagen (Types I, V and X), Elastin, Hyaluronic Acid, Chondroitin Sulfate and Glucosamine. It helps maintain and repair cartilage and contributes to synovial fluid viscosity. Studies show it to be fast acting and to maintain effectiveness over time.

Boswellia Serrata is an extract from the Boswellia tree, which grows in India and the Middle East. It is famous for its power in fighting inflammation. For use in our supplement, it is processed so that at least 65% of the boswellic acids (the active anti-inflammatory agents) are retained. To perform its job of reducing inflammation, Boswellia acts primarily by powerfully inhibiting the 5-lipoxygenase (5-LOX) enzyme. So it works very differently from GLM or Eggshell Membrane.

UC-II® Undenatured Type II Collagen is a completely unique supplement ingredient. It works through the immune system rather than structurally. As dogs age, their immune system begins to attack and degrade joint cartilage. This is not “wear and tear.” It’s an internal, biological process. As it accelerates, the degradation rate can eventually outpace the restorative and healing properties of other supplement ingredients like GLM, Eggshell Membrane and Boswellia. By a process known as "oral tolerance," UC-II® tricks the immune system into recognizing worn cartilage as "natural" and leaving it alone. In this way UC-II® helps to stop the immune system from destroying and diminishing the cartilage and synovial fluid benefits provided by the other ingredients.

Studies have shown that UC-II® is significantly more effective than glucosamine and chondroitin in lowering pain levels and reducing mobility loss in dogs. It is a unique and crucial ingredient, working powerfully on its own and enhancing the effectiveness of the other ingredients.

Price

Dog mobility supplements come in two classes:

      1.  Cheap/generic and
       2.  Premium.

Most brands, including many of the most popular best sellers, are in the cheap/generic group. They contain moderately priced ingredients (like glucosamine and chondroitin), often with even lower priced additives like MSM mixed in. These products sell for $25-$30 for a 30-day supply (for a medium size dog), sometimes a little less. The ingredients they use are slow working, if they work at all, and the amounts (mgs) per ingredient are often far less than is needed to provide any benefit. (This is how the big brands keep their costs down and their profit margin high.) 

While there are well over 100 products in the cheap/generic group, there are only a handfull of brands in the premium class. Almost all of them have abandoned glucosamine and chondroitin as the main active ingredient in favor of new, far superior active agents like Green Lipped Mussel, Eggshell Membrane, Boswellia Serrata and the all important UC-II®. These brands are far more expensive than anything in the cheap/generic class. Some cost well above $60 for a 30-day supply. 

Are the premium brands worth a higher price? Based on the science, the answer is definitely YES. These brands cost more because the ingredients cost more, and the ingredients cost more because scientific studies have proven they work far better than cheaper ingredients.

So where does this leave LUVAPUP™ Hip & Joint? Well, it's difficult to compare our product to anything else in the premium class because no other product has all four of our (definitely premium grade, definitely expensive) ingredients. Only five or six have UC-II® (a "must have" to belong in the premium group, in our opinion), and of these with UC-II® only three have Boswellia, one has eggshell, and one has a small amount of GLM (about 22% of the 1,400 mg of GLM that we provide). 

So it's not close. The fact is no other brand offers UC-II® in combination with GLM, Eggshell Membrane and Boswellia. And judging from the price tags on other premium class supplements, we should be charging at least $70 for a 30-day supply.

But we don't,
and for a damn good reasonIf we did, only the richest pet parents could afford our product, and only the luckiest, most fortunate dogs would get the benefits. So no way. Price gouging is not our thing.

Instead we just charge enough to

1. Cover the cost of our ingredients (a lot of money),
2. Pay our manufacturing and packaging expenses, and
3. Make sure we have enough left over to grow our business and benefit as many "Perfect" pups as we can.

That's it. We insist on charging only a fair, reasonable price for the best, most effective dog mobility product on the market, and no more.

How much is that exactly? It varies, depending on the number of jars you buy and whether you sign up for a subscription plan (a nice deal). You can just hit the "Purchase" button anywhere on the website to see the exact price right now. You'll be pleasantly surprised.

Maybe you've still got questions. 

After all, inquiring pups (and their parents) want to know.

So how about some FAQs?

When will I see results (asking for a "Perfect" friend)?

Some studies show noticeable improvement after only two weeks, and all show still greater mobility and pain reduction after six to eight weeks. 

Why not just use painkillers to deal with my dog's joint issues?

Painkillers, especially NSAIDs like Carprofen and Meloxicam, can effectively relieve your dog's pain over the short term. But many pet parents are wary of long term use.

NSAIDs don't help to interrupt or slow down degeneration the way premium supplement ingredients can, and they don't help restore or repair anything. Plus, they have side effects that natural supplement ingredients (like GLM, Eggshell Membrane and Boswellia Serrata) don't have.

Finally, the ingredients in LUVAPUP™ Hip & Joint, in addition to their restorative and protective properties, are also very helpful in relieving pain. In one study GLM was shown to be a comparable, but safer alternative to Carprofen.

Do you have a guarantee?

We definitely have a guarantee. If you decide LUVAPUP™ Hip & Joint isn't helping your dog after using it as directed for 90 days, we'll give you your money back, no questions asked. 

Are you going to raise the price later?

We have no intention of raising the price any time soon, but we can't promise it will never go up. As much as we would like to, we can't totally control how much we pay for the premium ingredients we use. 

We do promise that as long as our costs remain stable, we'll hold the line on our price.

Do you have a subscription plan?

Yes, you absolutely can subscribe to LUVAPUP™ Hip & Joint, and you should. 

Your jars will show up like clockwork, you won't have to worry about running out, and you'll pay way less per jar. All good.

How do you protect my personal info?

Our checkout page is hosted on Shopify, one of the most widely used ecommerce platforms in the world. It uses it's own proprietary encription systems to protect personal data. 

You also have our solemn promise that LUVAPUP™ will never sell your information or make it available to any third party without your written consent.

Is LUVAPUP™ Hip & Joint just for older dogs?

Generally speaking, healthy young dogs under four months old (puppies) don't need our hip & joint powder. 

Of course it's great for any dog with noticeable hip and joint issues, regardless of age and whether the problems result from age, activity or injury. 

We recommend it for any mature dog as a lifelong preventive measure, especially for large breed dogs that are prone to hip and joint issues. There's no reason to allow mobility problems to develop when you can help keep them at bay with our premium supplement.

What about allergies?

A small percentage of dogs are allergic to shellfish and/or eggs.

LUVAPUP™ Hip & Joint contains both shellfish and eggshell membrane. If you think your dog might be allergic to one of these ingredients, check with your vet before giving them this product.

When should I give my dog this powder?

We recommend mealtime, whenever that is. Just sprinkle the powder on your dog's regular food. Dogs love the taste.

What happens if I stop giving my dog LUVAPUP™ Hip & Joint?

The ingredients in LUVAPUP™ Hip & Joint have a cummulative effect over time, and once they achieve full effect, they maintain the benefits through continuous use. 

But, studies showed that when the tested ingredients were discontinued, the benefits wore off and the subject dogs eventually returned to their previous levels of joint pain and mobility discomfort.